30 January 2013

Philippines: four million arrivals in 2012, five million in 2013?

VIENTIANE- There is at least one thing that all countries of ASEAN share together at ATF 2013: a positive evolution of their tourism! The Philippines was no exception to it. Under-Secretary of State for Tourism Benito Bengzon Jr. indicated during a press conference in Vientiane that the Philippines surpass for the first time the fourth-million international arrivals into the country. “We set up a new record of 4.27 million visitors, up by 9.1% over the previous year. We were slightly short of our target of 4.5 million but this shows an excellent evolution,” he stated.




Northeast Asia continues to be the bulk of Philippines tourist arrivals with a market share of 47.7%. Surprisingly, despite political tensions with China which translated into a partial boycott of the destination by Chinese travellers, total arrivals from the Mainland continued to grow last year. “We saw a plus of over 3% in 2012, translating into 251,000 Chinese visitors to our country. Since peaceful negotiations started with our Chinese neighbours, we see the situation normalizing rapidly. We have again many charter flights coming from China, especially to Kalibo, near Boracay,” indicated Benito Bengzon Jr.







Philippines success hangs a lot to the new State Secretary for Tourism Ramon R. Jimenez, a former advertising executive, who reshaped last year the tourism department with a new campaign, “It is more fun in the Philippines”. The dynamic tagline is supported by an increase in the budget for tourism promotion. “The budget is now tripled, from 10 to 30 million US dollars on an annual basis”, explained Benito Bengzon Jr.





 It is more fun in the Philippines, it is the best place for vacation. Plan your honeymoon to Philippines and make it more memorable and book luxurious hotels in Philippines early and make your trip  comfortable. 

For more information visit: http://www.traveldailynews.asia/news/article/51482/philippines-four-million-arrivals-in 
        


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