23 November 2012
Best Western Launches Online Resource for Travel Agents
Best Western launches online resource for travel agents
Best Western's new Travel Agent Advantage website offers a one-stop-shop for travel agents to learn more about the hotel chain and its offerings for travelers. In addition, agents can take interactive courses online to learn more about Best Western.
Best Western's new Travel Agent Advantage website offers a one-stop-shop for travel agents to learn more about the hotel chain and its offerings for travelers. In addition, agents can take interactive courses online to learn more about Best Western.
Best Western International announced the launch of Travel Agent Advantage (SM), the hotel chain's new online education and resource center for travel agents.
Best Western's new Travel Agent Advantage website offers a one-stop-shop for travel agents to learn more about the hotel chain and its offerings for travelers. Through the online resource center, agents can easily access information about Best Western's 4,000+ hotels and destinations in around Asia, the brand's three types of hotels and other key initiatives and programs. In addition, agents can take interactive courses online to learn more about Best Western – from international properties to Best Western Rewards.
"As Best Western evolves to engage partners such as travel agents in new and meaningful ways, Travel Agent Advantage is a major initiative for the brand as we further engage and help educate the travel agent community," said Dorothy Dowling, senior vice president, marketing and sales for Best Western International. "By providing a portal designed exclusively to meet agent needs, Travel Agent Advantage provides the resources, information and brand education that is so valuable to the success of agents worldwide."
Key features of Travel Agent Advantage include:
- Our Hotels – An overview of the history of Best Western and key differentiators of the brand's tiered descriptors program that includes BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER
- Education – A five-chapter interactive online educational course for agents to learn more about the Best Western brand, and be registered to win sweepstakes and prizes upon course completion
- Agent Programs – From incentives to quarterly sweepstakes and prizes, the latest program offerings for agents
- Sales Center – Resources to help agents sell Best Western, including leisure programs, mobile offerings and more
Best Western's new Travel Agent Advantage website offers a one-stop-shop for travel agents to learn more about the hotel chain and its offerings for travelers. Through the online resource center, agents can easily access information about Best Western's 4,000+ hotels and destinations in around Asia, the brand's three types of hotels and other key initiatives and programs. In addition, agents can take interactive courses online to learn more about Best Western – from international properties to Best Western Rewards.
"As Best Western evolves to engage partners such as travel agents in new and meaningful ways, Travel Agent Advantage is a major initiative for the brand as we further engage and help educate the travel agent community," said Dorothy Dowling, senior vice president, marketing and sales for Best Western International. "By providing a portal designed exclusively to meet agent needs, Travel Agent Advantage provides the resources, information and brand education that is so valuable to the success of agents worldwide."
Key features of Travel Agent Advantage include:
- Our Hotels – An overview of the history of Best Western and key differentiators of the brand's tiered descriptors program that includes BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER
- Education – A five-chapter interactive online educational course for agents to learn more about the Best Western brand, and be registered to win sweepstakes and prizes upon course completion
- Agent Programs – From incentives to quarterly sweepstakes and prizes, the latest program offerings for agents
- Sales Center – Resources to help agents sell Best Western, including leisure programs, mobile offerings and more
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